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Merchants Ask Farmington DDA to Consider Farmers Market Changes

Retailers say their customers can't find parking and suggest moving the market to another day of the week.

 

Brandi Ellis loves the Farmington Farmers and Artisans Market, but she doesn't love what it's doing to her business.

The owner of Bellis Therapeutic Spa, with support from several downtown business owners, brought her concerns about parking to Monday's Farmington Downtown Development Authority (DDA) board meeting.

Bellis is located directly across from the Walter E. Sundquist Farmington Pavilion and Riley Park, which draws 3,000-4,000 people on Saturdays from May through early November. Unfortunately, Ellis said, those additional people don't translate into additional business for her. 

By the time Ellis arrives to open her business on market Saturdays, she can't find a parking space. And her customers, who come in looking foward to a relaxing massage, can't either. 

"They have to walk extremely far to get services," said Ellis. "When they come in, they're already complaining." 

She added the construction anticipated this spring and summer will only add to the problem. 

Ellis cited a number of communities that hold farmers markets on Sundays or other days of the week. She said Saturday is the busiest day of the week for small business owners, and having market-goers take up customer parking spaces cuts into their revenues. 

Karen Gara, owner of Merle Norman, said her Saturday business is down by thousands of dollars over the course of a year.

"I love the market, I think we're doing a great job, but it's not working for merchants," she said. 

Board member Tom Buck said the point of having the market was not just to have a farmer's market. "We're trying to bring people downtown to benefit our merchants," he said. "It should be helping you, not hurting you." 

Board chair Bob Rock pointed out that Starbucks, Tubby's Grilled Submarines and other businesses that serve food report doing well on market days. He said officials will consider the merchants' concerns as they are planning this year's market, which opens in May. The retailers who attended said they would be willing to participate in those discussions. 

Related Topics: Downtown Farmington, Farmington Downtown Development Authority, and Farmington Farmers and Artisans Market

Phil Bator

9:15 am on Tuesday, January 29, 2013

Why would you want to move the day for one of the best events in Farmington or any of the other local communities. Learn to adapt your business to the number of people visiting down town Farmington on Saturdays. This is opportunity knocking for business ownwers, You just need to get creative as to how you adapt to the higher volume of people in town.

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Robin Schoof

1:02 pm on Friday, February 1, 2013

I don't believe it's the "high volume" that the merchants are struggling with. In fact, they would rejoice if indeed high volume was the problem. The problem as clearly stated is the lack of parking. I've been in that lot on a Saturday trying to visit either Merle Norman or the Farmington Center Florist and have had to either circle the lot for an absurd amount of time or...leave. I for one, LOVE the Farmer's Market and visit it at least a dozen times per season. I would enjoy it even more if the parking problem was resolved.

M. Chudnov

9:40 am on Tuesday, January 29, 2013

Sundays would be a great day rather than Saturday. People could come after church if they wished to do so.

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Darren Whittaker

9:43 am on Tuesday, January 29, 2013

This illustrates one of the main problems that continues to plague downtown Farmington. The market draws more people on Saturdays than all other days of the week combined. Most reasonable and diligent business owners would be absolutely thrilled to have the opportunity to engage a group of potential customers this large - and learn how to take advantage of it. But, that's not enough for a few complainers. Instead of taking advantage of what's being dropped in their lap, they whine about customers not coming in to their stores, as if it's someone else's fault. Ridiculous.

If your only customers refuse to patronize your store because they have to walk a short distance to get there - one day a week - what does that say about your store? Are Farmington customers that lazy? Or, is it these merchants? Many other, successful local downtowns thrive as diverse, walkable shopping areas. Why is it only in Farmington that this proven model is frowned upon? Why do these few whiners believe that they can only succeed if their customers can park directly in front of their business, like a strip mall?

If 3,000 - 4,000 people walk by your storefront in a period of a few hours, and you can't pique their interest enough for them to come inside, it's time to look at yourself and your business model. It's no one's fault but your own.

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Lynn

10:27 am on Tuesday, January 29, 2013

I suspect that there would be fewer venders if the market was open on another day of the week. Shoppers want to shop on Saturdays because most of them are working Mon-Fri out of the area and would like to support the DDA enterprises and benefits of a walkable community. The farmers market concept allows shoppers to celebrate the opportunity to visit with neighbors, gather fresh fruits and vegetables, purchase a drink or sandwich, or simply to sit and "people watch" on a pleasant day. Could people who want a spa experience shedule their appointments for another time or day since the market is only open one day a week for five hours?

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Robin Schoof

1:02 pm on Friday, February 1, 2013

That is the exact problem that local merchants face. Most people work Mon-Fri and reserve their chores, shopping, etc for Saturday when all of the merchants are open. I am lucky enough to be young and fit but even I don't want to cross busy Farmington Road because I've had to park at CVS. And I certainly don't want any of our beloved seniors in the community to have to do the same. Nor would I want her to walk from TJ MAxx...?

Mary Templeton

11:01 am on Tuesday, January 29, 2013

So, a cosmetics store that appeals mainly to the 65+ woman (and those in need of a wig) and a tiny, services limited "spa" complain of lack of business. Hmm. Maybe the DDA could pay for gurney rides from the car right to their doors...

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Robin Schoof

1:02 pm on Friday, February 1, 2013

Mary- your words are disgusting and demeaning to many of our community members. Your obscene and malevolent points of view hardly deserve comment but, much like a car accident, are hard to ignore.

Jim Sparks

11:10 am on Tuesday, January 29, 2013

Seriously? I work in downtown Rochester, and shop mainly there and in Royal Oak. I know, as do many others, that I might have to park and walk a short distance to get to the stores I find interesting and worth spending my money at. I think that's the case in most successful downtowns.

The market draws that many people because it offers what they want, and those people are willing to park some distance away and walk to the market because it's worth it to them. This is a lesson that seems to escape some businesses in Farmington.

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Robbie Berndt

7:42 pm on Tuesday, January 29, 2013

I agree with Jim...Ms Ellis says that her customers have to walk "extremely far" I'd like to know exactly what that distance is. Also..there is a whole big parking lot behind her business, and parking down at the end near TJ Maxx. Don't tell me that's full. Her customers might actually have to walk a few feet to get there...The horror of it all!!

Jessica McClary

11:30 am on Tuesday, January 29, 2013

Ridiculous! Moving the market to another day would mean fewer shoppers at the market...these retailers have a stationary location that customers can come to any day...for many of those market vendors they are even smaller businesses and the market is their own day to sell to customers. The Farmington Market is so great because of what it offers and when its open, other nearby towns with markets on other days have MUCH lower attendance and bring much less money to their towns. If Farmington supports small business owners and farmers, they'll leave the market as is.

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L. Kot

11:50 am on Tuesday, January 29, 2013

Perhaps flyers offering a slight discount on market days would encourage foot traffic and increase business?

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Jim Sparks

12:02 pm on Tuesday, January 29, 2013

Exactly, L. Only one of many simple marketing techniques available to businesses that are willing to be creative and proactive. The kind of businesses sorely needed in downtown Farmington. I can't believe the DDA or city would seriously entertain a wholesale change in the most successful thing this downtown has seen in years in order to placate the vocal, but clueless few.

Marie Wilkie

12:08 pm on Tuesday, January 29, 2013

Funny, I go to the Market almost every Saturday and have never had a problem finding a reasonable parking spot. I am also much more likely to shop at the downtown stores at that time because I'm already there. And If I happen to be parked a little further away, that gives me a chance to explore more stores. On a non-market day, I would probably just park in front of a particular store to shop there instead of browsing around. The Farmers Market really brings a sense of community for the whole neighborhood, not just the Market. It is a great invitation to see all downtown Farmington has to offer. As someone else mentioned, this could be a great marketing opportunity for the stores in downtown Farmington to lure in more customers. Don't just expect it to happen (or not happen) - do your part to invite us in!

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Sarah S.

12:23 pm on Tuesday, January 29, 2013

I agree with marie. I am much more likely to pop into different shops on Market day. And the market closes at 2 pm. Maybe those businesses should consider staying open later than 4 or 5. I've never understood why small shops have such limited weekend hours.

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Steve

1:35 pm on Tuesday, January 29, 2013

So let me get this straight.....There are to many people downtown so you are losing business? That is the most absurd thing that i have heard in a long time. Stop blaming the city and the citizens of this town for your failing business and start looking at what you can do to interact with the thousands of people that are brought downtown by these events.

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KS

2:00 pm on Tuesday, January 29, 2013

Bella Spa? Merl Norman? Didn't even know those businesses existed in downtown Farmington and I've lived here for 27 years. Sounds like their prob isn't lack of parking.

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Pam Kinsey

4:34 pm on Tuesday, January 29, 2013

Too bad that some of our great businesses downtown are no longer with us. Landlords who charge too high rents forced them out. The city should have addressed this problem a long time ago. And Don't blame on the bad economy, as many left before bad times hit. I remember them all and talking to them was told it was because of too high rent. Wonder who is paying the rent now???

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Robin Schoof

1:02 pm on Friday, February 1, 2013

A-hem...those are not even the correct names of either of those merchants.

Pam Kinsey

4:18 pm on Tuesday, January 29, 2013

If people go to the big mall they know they will have to park and walk a distance, so stop complaining about a short walk to these stores. I have never had problem getting close parking on market days. Sat. is best day and I also tend to go into other stores while downtown. Offering discount to complaining customers who have to walk more than a block would be good. But, I would bet that would not happen often.By the way, where did the funding magically come from that is going to pay for the renovations downtown??? Maybe I should call a dispatcher in Farmington Hills and ask!!

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grama

5:46 pm on Tuesday, January 29, 2013

Board Chair Bob Rock pointed out that Starbucks and Tubby Sub Sandwiches did well on Market Day. Of course they do, they share the same parking lot as the Market!! They are the lucky ones.

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karen butler

5:50 pm on Tuesday, January 29, 2013

Shuttles...cool tram....a few reserved for business spots....

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Robbie Berndt

7:35 pm on Tuesday, January 29, 2013

Seriously?? Too far to walk? in Farmington? This isn't New York City! What did they have to do...cross the WHOLE parking lot? For shame!!! Why doesn't Ms. Ellis work her "magic fingers" at the market? Bring in a few chairs and offer little mini massages,,head, neck, shoulders, arms,hands. A few minutes for a few dollars. We go to a resort in Florida that offers this service poolside and it is always a hit! Plus I go to the spa later int he week of our visit. Or offer coupons to patrons that visit during the market. There are a lot of ways to improve business...not just complain about it. It would be a shame to move the market to another day, Practically everyone I know starts their weekend at the Farmers Market.

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Kirk McVittie

7:37 pm on Tuesday, January 29, 2013

As a Downtown resident since 1983, the Farmer's Market and and many other positive changes that we have done nothing but make our Town even more special! Moving the Market from Saturday would be a grave mistake. More parking, perhaps just behind TJ Maxx, maybe.

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TN

8:08 pm on Tuesday, January 29, 2013

I'd wager that the type of merchant we want in downtown Farmington is not the one who can't fathom how to leverage thousands of happy, strolling market customers into a few extra dollars of profit.

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Karen Gara

10:27 am on Wednesday, January 30, 2013

In spite of what your personal opinions are of me and the way I operate my business and my customer demographic, I would like to clarify that the quote you are basing your opinions upon is simply that my sales are down on Saturdays. The discussion was based on some pro-active problem solving in preparation of the upcoming construction in the east lot. We talked about accommodating the paying customers who have made an effort to support our businesses on Saturdays and would like the luxury of a parking space. I am very proud and supportive of the Farmington Farmers Market and its success. The suggestion that it would be moved to a Sunday is a very good one as far as I am concerned in regard to the parking issues. We are not suggesting that people can’t walk or that the market be moved. Again, we agree that it’s done very well and is a very good event for our community.

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Darren Whittaker

11:15 am on Wednesday, January 30, 2013

You seem to be ignoring the crux of the argument, as displayed above. The thousands of people that come to the market on Saturday mornings are a retailer's dream - they've got money to spend, they're anticipating a good experience at the event, and they're walking right by your door. Getting them to that point is more than half the battle. If whatever you're doing fails to get them inside, maybe - just maybe - it's not anyone else's fault but your own. Most experienced retailers know that they have to be flexible and adapt to various market forces on a regular basis. Those who don't understand that are usually doomed to stagnant or declining sales - it's pretty basic stuff. I mean we're talking one (partial) day a week here.

What if the strip across from you becomes fully occupied (as unlikely as that may seem)? What if the businesses there generate enough traffic to fill that parking lot - every day? Will you then complain about them, and seek help from the city or DDA to act on your behalf, maybe change their hours or close on certain days?

You state that you are "proud and supportive" of the market. Yet trying to change it's successful strategy for what seems like a limited benefit puts that statement in doubt. Every business in downtown Farmington needs to learn to embrace the opportunity, and do whatever is necessary to make it work for them. In the long run, it'll better for everyone - businesses and shoppers.

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Ryan Kmieciak

11:19 am on Wednesday, January 30, 2013

Karen, moving the market sounds like a simple solution on the surface but it just isn't so. Many of those vendors have other commitments on Sunday. Especially the farmers, who are the backbone of the market. If we change days, we lose them. As many nearby communities who have attempted to start up a market on either day will tell you, there aren't extra farmers to go around. I am at the market, every weekend. I can walk there from my house (past your store). I have rarely seen, apart from days where we have Art on the Grand or something similar going on, a lack of spaces. There are parking spaces, they just aren't directly in front of the business one might be going to.

Framing your clarification in the boundaries of your concern for the upcoming construction, I understand and sympathize with it. That will impact you every day and I can only guess at your frustration in it. Or, for that matter, the frustration of businesses that are actually near it, like Bellis.

We agree that the market is a great success and boon for our community, I just hope that we don't jeopardize this. I hope to see you there at the market!

Michael Ritenour

10:42 am on Wednesday, January 30, 2013

The best thing about this story is the large number of responses and their passion! It's good to see so many people feeling so positive about downtown Farmington and the efforts to improve it.

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Ryan Kmieciak

11:20 am on Wednesday, January 30, 2013

Amen, Michael! It's great to see the passion of the community and the business that call it home!

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Josie S

5:54 pm on Friday, February 1, 2013

It is too bad that this passion is only incited about downtown for 29 days of the year. What about the other 336 that your retailers are there?

Diane Rothman

1:44 pm on Wednesday, January 30, 2013

As owner of The Sacred Sage, located right downtown at the corner of Farmington Rd and Grand River, I have to say that I appreciate the market on Saturdays. This is a matter of educating customers that in a downtown setting you may have to walk as you do in every other downtown. My customers never complain about the parking so I'm a bit confused about the parking complaints. We have a very small parking lot behind our building and yes it gets filled with market goers. But, it brings additional potential customers to my back door. My regular customers generally plan to spend the day in Farmington shopping here and the market, going to lunch etc. It's time to take a positive outlook because having all the parking spaces full is a GOOD thing!
Diane Rothman
The Sacred Sage

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Stacy Paalanen

3:36 pm on Wednesday, January 30, 2013

The only thing I don't like about the market is that they have another dozen parking spaces they could be using, yet they are set up right in the middle of the parking lot still. There's a huge grassy space behind the pavillion that isn't ever utilized except for lawn chairs at the Friday night concerts. How about freeing up that parking?

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Ryan Kmieciak

3:44 pm on Wednesday, January 30, 2013

The issue there is that there is no where for the farmers to pull the large trucks they use in that area. In the morning, you should see it, there are large trucks and trailers all around the pavillion for them. When the market ends that would really make the congestion rough. In addition to that, the amount of foot traffic we get on the 'lawn' now has already lead to it being replaced twice. Just think how fast it would be trodden if we moved them onto it.

Don't get me wrong, I think we should move all those vendors in the parking lot north to that area. Unfortunately for that to work we would need a much bigger paved/bricked area there. That is an underutilized area, no doubt.

MARK PERRY

9:51 am on Thursday, January 31, 2013

Wow! This is insane! You people have turned against your hard working business owners and from what I have seen, all for attending a local DDA meeting. Don’t we need to encourage folks to brainstorm together at these meetings? You have no facts; you have made assumptions, thrown insults and attacked these people for no good reason. I live in Farmington and I love the market too but let’s be real…the market customers take all the parking on Saturday! I used to work for a Commercial Real Estate Developer and I often wonder if the property owners are aware of the monopoly of parking on Saturdays. These business owners are paying hundreds of dollars a day to run their businesses and shouldn’t be expected to peddle their goods at a produce fair. They need to utilize the space they pay for and part of that is the parking lot! Shame on all of you! No wonder the strip mall is full of vacancies. There seems to be a huge lack of support for the people that are the heart and soul of your beloved Downtown Farmington.

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Lisa Fargo

7:03 pm on Saturday, February 9, 2013

Well said! I couldn't agree with you more, I don't understand why the majority of these comments are so mean-spirited. Bellis and Merle Norman owners are only stating what their customers have expressed to them. Give them a break! Everyone loves the market, that isn't up for debate - but geeze, what's wrong with having a conversation? Stop attacking these hard-working, and I might add successful, business owners a break???

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Mary Templeton

10:22 pm on Saturday, February 9, 2013

Lisa Fargo: No one's being "mean-spirited" here. They are just pointing out that these "successful" businesses are misdirected in their complaints. The market is one of the best things to happen to downtown Farmington, in that it brings way more shoppers than anything else on any other day. To insist that, because parking right in front of their stores on one day a week for a few hours is somewhat limited, this hurts their business is just plain silly. Again, if their customers are put off by having to walk a short distance, enough to make them go elsewhere, that says something about what these customers think of these businesses. If I found someplace that had what I wanted at a good price, and the service was excellent, parking even a block away would not deter me from going there. That's the point. No one is "attacking" anyone here. Instead of complaining that it's everyone's fault but their own, these "successful" businesses need to clam up and get to work. Just turning on the lights and unlocking the doors isn't enough.

Lois Rose

1:00 pm on Friday, February 1, 2013

A real Buy Local campaign would help with posters and media attention to emphasize the value of small local businesses as opposed to chain stores, where much of the money does not stay in the community. Many people do not even think of frequenting the locally owned cafe instead of Starbucks for instance.

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TN

1:00 pm on Friday, February 1, 2013

The "heart and soul of downtown Farmington?" Really?

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Josie S

5:49 pm on Friday, February 1, 2013

The longer walk to the businesses is not the issue, it is the inconvenience to the customers. Like it or not when something is easily accessible every day of the week accept the one when it is most convenient most customers just aren't going to go. Beyond the few business in the immediate realm of the farmer's market there are many businesses that suffer because their regular customers cannot get to them and the farmer's market goers are not looking for their services. It is a tough time to be a small business owner and in Farmington for most of these merchants it means going above and beyond for their customers despite that climant, we as a community should not be making survival harder for the businesses that make our city great, we should be supporting them and helping them thrive. Having a farmer's market on Sunday instead of Saturday would be much more convenient for customers and merchants alike, allowing our city to have fewer empty store fronts and struggling residents.

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Mary Templeton

10:11 pm on Friday, February 1, 2013

So, "Mark", "Josie", it's the CUSTOMER'S fault that these businesses are not doing well? Sorry - it's the other way around. Customers are not going to go to these stores just because they happen to be in Farmington. It's obvious that those people that these businesses call their core customers don't think enough of these stores to walk even a short distance. I have lived in Farmington/Farmington Hills all my life, and have shopped downtown Farmington literally hundreds of times. I have NEVER - repeat - NEVER had a problem finding a parking space. With the T.J. Maxx lot, the lots behind the shopping center, across the street and even just a block away, I have never turned around and gone home because I couldn't park directly in front of a store I want to go to.
Customers vote with their feet - they go where they can get exactly what they want, at a good price. The merchants who are complaining have very limited clientele and service range, dark & cluttered stores, and evidently little clue as to how to market and promote their own businesses.
The key to survival is to get new customers. "Local" is about third or fourth down their lists, with selection, price, service being the top priorities. It's just human nature. Telling potential customers that they should shop at a store they don't like, just because it's in Farmington, has never worked, nor will it. If your "best" customers won't shop at your store if they have to walk just a little bit, you're doing something wrong.

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