Business & Tech
Farmington Hills Company Sues Facebook Over 'Want' Button
Camelot Venture Group says the social media giant stole its idea for a button that allows consumers to add items to a virtual wish list.
Farmington Hills private investment group Camelot Venture Group is suing Facebook over a technology that lets Web users create a virtual wish list.
PC Magazine reported in October that Facebook confirmed it is testing a "Want" button. Camelot Ventures Group says the feature duplicates its wantbutton.com, released in 2010, which allows companies to build a "Want" button into their websites.
The company's website links to a 2011 Business Insider article on wantbutton.com and its creators, Lucky Lefty Group, who told a reporter they were inspired by Facebook's "Like" button. Their "Want" button allows consumers to create wish lists of items from more than 200 participating websites and to follow other wish lists.
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"The fledgling company is backed by Camelot Venture Group, one of the primary VC firms behind the 'Detroit 2.0' revival movement, and previously a critical investor in Quicken Loans and the Cleveland Cavaliers," the article notes.
According to an Oct. 16 WWJ Radio report, Camelot's lawsuit aims to stop Facebook from using the "Want" button and asks for any revenues the company has gained from it.
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