Southfield, Mich.-based Farbman Group, a leading full-service real estate company, announced its continued commitment to increasing the use of technology in the real estate industry with an investment in and piloting of two cutting-edge technology platforms: Yardi® and Propertybase. This announcement follows the company’s purchase of a DJI Phantom 2 Vision drone earlier this year, further highlighting Farbman Group’s focus on technology. Andrew V. Farbman, CEO of Farbman Group, made the announcement.
Yardi® is an end-to-end commercial property and financial management solution providing dashboards, workflows, date notifications and analytics. Propertybase is a Customer Relationship Management (CRM) system, based on and powered by the increasingly popular Salesforce.com platform, that tracks leads and deals, manages inventory and connects to investors, all completely from the cloud.
The implementation of these software services further establishes Farbman Group’s reputation as a pioneer in leveraging cutting-edge technology solutions within the real estate industry, leading to a greater connectivity to the company’s tenants and among team members. In addition, Yardi® and Propertybase allow Farbman Group to streamline internal operations and increase efficiencies, while providing higher quality services through these comprehensive and easy-to-manage platforms, serving as a value-add for many of its clients on the go.
“In today’s market, knowledge is power, especially knowledge on demand. Advancements in technology have made us accustomed to having the world at our fingertips immediately,” said Farbman. “With the Yardi® and Propertybase technologies, we now have the unparalleled ability to quickly answer financial questions from our tenants, easily access information about client relationships, or evaluate our portfolio, all within a matter of minutes.”
About Farbman Group
Founded in 1976, Farbman Group is a leading full-service real estate firm handling all facets of real estate transactions, from property management and leasing to acquisition and disposition. The firm manages more than 25 million square feet of office, retail, multi-family and industrial space throughout the Midwest. For more information, please visit www.farbman.com.