Hermanoff Public Relations
YMCA Kicks-Off Sense of Belonging,
Healthier You Initiative
Get Fit with No Joining Fees in January
Detroit – January 8, 2014 – As many begin focusing on losing weight for their New Year’s resolutions; the YMCA of Metropolitan Detroit is encouraging everyone to make a commitment to get fit. Through its “A Sense of Belonging, A Healthier You” campaign, the Y will offer no Joining Fees—saving members up to $199 during the month of January.
“The Y is much more than a gym or fitness center, we are part of the community,” said Reid Thebault, President and Chief Executive Officer of the YMCA of Metropolitan Detroit. “We are a nonprofit committed to health, well-being, and fitness. We create programs that focus on the critical needs of Metro Detroit and sustain health and well-being for everyone.”
Focusing on the theme “A Sense of Belonging, A Healthier You,” the message will be spread across Metro Detroit on billboards, radio, direct mail pieces and in local newspapers. Members who sign up in January will receive $275 worth of savings on Y activities and services including personal training, summer day camp, sport programs and more.
“People of all ages and backgrounds turn to the Y for programs that nurture the potential of children and teens, improve health and wellness, and enable people to give back and support the spirit of community.” said Thebault.
Through its new brand strategy and framework, the Y focuses on three core areas: youth development, healthy living and social responsibility. The nonprofit will extend its reach into communities to nurture the potential of youth and teens, improve the area’s health and well-being and provide opportunities to support neighbors.
About the YMCA of Metropolitan Detroit:
The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Throughout Metro Detroit, Y's engage more than 300,000 men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the region’s health and well-being and provide opportunities to give back and support neighbors. Anchored in communities throughout Metro Detroit, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. For more information go to www.ymcadetroit.org or contact Chad Creekmore at (313) 223-2487.