American House Launches Holiday Hope for Seniors Drive Thursday

The program, which helps hundreds of seniors in need, begins with a community-wide tree lighting at the Farmington Hills assisted living facility.

American House Senior Living Community in Farmington Hills is among 25 facilities across Michigan that will celebrate the fourth annual Holiday Hope for Seniors campaign, beginning with a community-wide tree lighting ceremony on Nov. 29, 5 p.m.-8 p.m.

The public is welcome to attend the ceremony, held at 24400 Middlebelt Rd.

Beginning at the tree lighting events and throughout the holiday season, paper ornaments will be sold at every American House location, with 100 percent of every donation going directly to senior citizens in need this winter. Donations will range from $5 to $20, but any amount will be greatly appreciated.

The Holiday Hope for Seniors campaign began with ideas from residents at local American House communities wishing to help their less fortunate neighbors: seniors helping seniors. Coupled with a charitable spirit and festive holiday music, the lighting of their giving tree will begin efforts to provide 710 local senior citizens with basic necessities like soap and toothpaste this winter. Since its inception, the Holiday Hope for Seniors program has helped more than 650 seniors in need, including 350 seniors last year alone.

The campaign is run by the nonprofit organization American House Foundation. Founded in 2007, the foundation’s mission is two-fold; investing in outreach for older adults in need of assistance, and investing in research opportunities through a partnership with the Institute of Gerontology at Wayne State University. Proceeds raised during fundraising initiatives like Holiday Hope for Seniors do not go toward American House residents themselves, but rather seniorcitizens in need, identified by partner nonprofit organizations.

This year, the program has partnered with Lighthouse of Oakland County, The Senior Alliance, The Information Center, Adult Well-Being Services, and The Luella Hannan Memorial Foundation to identify 710 seniors in need of personal items this holiday season, and hopes to raise $50,000. 

“Each year, the scope of Holiday Hope for Seniors becomes bigger, and the impact becomes more noticeable,” explains Rob Gillette, Chief Operating Officer of American House. “We are excited about the opportunity to provide dignity and hope for senior citizens outside of our ownAmerican House walls, and help individuals in the community.”

For more information about Holiday Hope for Seniors, or to pledge a donation, contact Danielle Bruce at dbruce@americanhouse.com or 248-203-1800.

Source: American House press release


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