A BusinessBreakfast with Ken Segall will take place at 61st Annual Jewish Book Fair, Jewish Community Center of Metropolitan Detroit Ken Segall will speak on his
book, Insanely Simple: The Obsession That Drives Apple’s Success. Although the success of Apple is well-known, the reasons for this are less understood. The answer is surprisingly simple. Steve Jobs built Apple based on a simple business model; traditional complex business practices were not tolerated. The power of “simplicity” as a business model can be used in any organization.
Ken Segall is an advertising executive who worked closely with Steve Jobs for more than 12 years. He started the i-frenzy by naming iMac and helped develop Apple’s famous
Think DIFFERENT campaign. Having also served tours of duty with Dell and Intel, Segall is uniquely qualified to point out the stark contrasts between the practices of Apple and other iconic technology companies.
The Business Breakfast on November 16th includes
Honorary Chair is Hannan Lis, COO and board member of the WW Group Inc, Weight Watchers’ and founder and CEO of Lis Ventures LLC Chairs: Terry Hollander and
Reva Rosen Co-chairs: Ken Bloom, Rick Bloom, Jeffrey Budaj, Stephen Feldman, Steven Fisher, Brian Hermelin, Martin W. Hollander, Michael Horowitz, Howard Iwrey, Jeffrey Kaplan, Steven J. Matz, Howard Rosenberg, Brian D. Siegel, Diane Siriani, Steven Weisberg Co-sponsored
by the Professional Advisory Committee of the Jewish Federation of Metropolitan Detroit, chaired by Howard Rosen